Food & BeverageDunn Brothers Coffee's National Franchise eCommerce Launch
6 Week
Launch Timeline
100+
Franchise Locations
Subscription
Coffee Program

The Challenge
Dunn Brothers Coffee, a national franchise with over 100 locations, needed to launch a direct-to-consumer eCommerce presence. They wanted to sell their specialty coffee beans online with a subscription option, while maintaining their established brand identity.
We designed and built the shop at shop.dunnbrothers.com. Their main site, dunnbrothers.com, runs separately on another platform.
Our Approach
We worked closely with the Dunn Brothers team to carry their brand guidelines into the shop:
Brand Implementation
- Converted Figma designs to custom Shopify theme
- Carried their existing brand guidelines into every shop page
- Mobile-first responsive design
- High-quality product photography integration
Subscription Setup
- Recharge integration for coffee subscriptions
- Flexible delivery frequencies
- Customer portal for subscription management
- Automated renewal notifications
The Results
The store launched on schedule and has become a key revenue driver for the franchise. The subscription program has created predictable recurring revenue, and the site serves as a brand touchpoint for customers nationwide.
Key Outcomes
- ✓ Launched comprehensive eCommerce platform in 6 weeks
- ✓ Implemented subscription coffee program with Recharge
- ✓ Created brand-aligned Shopify theme from Figma designs
- ✓ Coffee-matching quiz and gifting built into the shop
- ✓ Linked to their franchise location finder
- ✓ Set up analytics and conversion tracking

