SEO

Not a panic piece. A practical update from managing real Shopify SEO programs: what shifted, what didn't, and what we're actually doing differently now.

SEO pricing ranges from $200/month to $20,000+. The difference is real — not just packaging. Here's what drives cost, what you get at each tier, and how to avoid overpaying.

The SEO industry is full of agencies making the same promises. Here's a practical framework for evaluating SEO companies, what to ask before hiring, and what red flags to walk away from.

SEO agencies do a lot more than just keywords. Here's what an SEO agency actually provides, how to tell if the work is real, and what results you should expect.